AWS Knowledge

Mastering Amazon CloudWatch Pricing for Startups

Piyush Kalra

Oct 12, 2024

    Table of contents will appear here.
    Table of contents will appear here.
    Table of contents will appear here.

Let us begin with understanding what CloudWatch is - Amazon’s CloudWatch essentially allows the user to oversee and manage most of their resources and applications hosted on AWS in real-time. In that respect, for businesses just getting started with Cloud Watch, the inclination towards CloudWatch pricing strategies is not because one may have to save cost, rather it is a tactic to leverage its complete potential to do better than the competitors.

In case you are operating a startup, or if the wish for funding is ever going to come true, the best course of action will be to control your budget the correct way because that is the line dividing success from mere pain. CloudWatch brings quite a range of functions that are essential to monitoring the health of your systems, however if the pricing is not clear to everyone then it is possible that the costs will exceed 30% more than they should before one has time to consider or realize it. This guide lays out the structure of Amazon CloudWatch pricing, enabling startups to make the most of available resources.

What is Amazon CloudWatch?



Amazon CloudWatch is an essential AWS management tool which helps in its applications or resources stored on the cloud and other on-premises systems. This is especially useful for startups who seek to scale up while keeping their operational health in check. Key Features include:

  • Real-Time Monitoring: Maintain instantaneous monitoring of performance metrics.

  • Custom Dashboards: Customized interfaces displaying the desired network performance.

  • Alerts and Notifications: System generated automated notifications for any specific metrics that go beyond the set threshold.

CloudWatch also offers log collection and custom metrics, container monitoring, and abnormal behavior detection is made easier; for the purpose of setting alarms, monitoring, managing application performance, and discovering insights. This gives a good overview of AWS services for better cloud management.

Integration with AWS Services

Cloudwatch integrates well with other AWS services such as EC2 instance, lambda and RDS, which is very helpful for startups to get the complete picture of their AWS landscape. This integration addresses operational bottlenecks within the monitoring process through reduced lead times on potential problems.

Understanding CloudWatch Pricing Structure

There are three main factors in consideration when cloud formation pricing is to be determined.

  1. Data Ingestion Costs: Includes payments made whenever data is sent to the CloudWatch

  2. Storage Costs: This is the cost incurred for holding the information for a certain period.

  3. Management Console Costs: Costs that the user may have to incur whenever the features of CloudWatch are used.

Data Ingestion Costs

Ingestion charges are such costs incurred when transferring without information or data. This data may include several metrics, events or logs that data that an individual has opted to track. In growth-oriented companies, ingestions should be limited to the data required hence additional expenditures are kept at a bare minimum.

Storage Costs

Cost for storing data within cloud watch depends on both its volume and the duration over which the data has been retained. How the storage pricing works allows one to have a clear understanding of how to make the pricing of the data retention interesting, reducing cost to a very large extent.

Management Console Costs

Cost of using dashboards and other visualization tools can be high and therefore should be budgeted for. Focus on the necessity and the amount of times these tools should be used in the case of start-ups to reduce or control costs between insightful data presentation and within budget.

Free Tier Benefits



Startups that wish to learn about Amazon CloudWatch can enjoy its features all thanks to its substantial Free Tier offering.

Free Tier Options

  • Always Free: Basic monitoring capabilities will be available for free forever which include 10 custom metrics, 10 alarms, 1 Million API hits, 5GB log data ingestion, and 5GB of log data archival.

  • 12 Months Free: New users are given a free account which has a larger capacity tier for a period of a year.

  • Trial Offers: Free access to the premium features for a short time for testing purposes. Leveraging the CloudWatch Free Tier

The Free Tier, especially for startups, is an opportunity to take advantage of CloudWatch's core enabling features. Up to 3 dashboards with up to 50 metrics each per month, allow startups to focus on understanding the resources needed when planning for future expansion without worrying about the balance of accounts. Such a generous offer gives a lot of leeway on whether or not it makes sense to move to a paid plan.

Detailed Pricing Breakdown

Metrics Pricing 



Metrics cost depends on the number of metrics you are tracking and their update rate. For example, checking CPU utilization across multiple EC2 instances requires you to measure the number of metrics and update rate. Startups should zero in on the most important performance indicators for them to efficiently cut costs.

Pricing is based on the number and type of metrics:

  • Standard Metrics: AWS provides standard CloudWatch metrics, such as EC2 CPU utilization or Lambda invocations, free of charge. 

  • Custom Metrics: Custom metrics require calls to the CloudWatch API.

  • Resolution-Based Pricing: There is a higher cost of the higher resolution metrics with more data points.

Alarms and Dashboards

Setting up alarms and dashboards enables proactive monitoring but at its own expense.

AWS CloudWatch Alarms pricing has real-time monitoring available but at different costs for the feature:



  • Free Tier allows up to 10 free alarms.

  • For standard alarms, charges are assigned $0.10 per metric per month in the US East (N. Virginia) region.

  • Notifications with SNS incur a charge, such as $0.50 per million notifications, as calculated within the same region.

AWS CloudWatch Dashboard Pricing:



  • Free Tier allows 3 dashboards monthly.

  • Additional dashboards are charged at $3.00 per dashboard in the US East (N. Virginia) region.

In other words, for example, if you have a big number of more than 10 alarms or extra dashboards, extra cost is added, and if you monitor many metrics and also send a lot of notifications, then it will increase a lot.

Log Management



Efficient log ingestion, storage and analysis are critical to keeping costs in control. Products like CloudWatch charge based on the number of CloudWatch logs ingested and stored, so it is highly imperative for startups to research event-based pricing models to control expenses effectively.

Components of Log Management Summary

Log Ingestion:

  • Free Tier: Start with 5 GB of logs per month at no charge.

  • After Free Tier: The pricing for Ingestion standard begins at $0.50 per GB, after the free tier in the US East (N. Virginia) region, and if the data has infrequent access fees, then they begin at $0.25 per GB.

Log Storage:

  • Free Tier: Store up to 5GB of logs for free every month.

  • After Free Tier: Storage pricing begins at $0.03 per compressed GB per month, in the US East (N. Virginia) region, based on a compression ratio of 0.15 for each uncompressed byte.

Log Analysis:

  • Insights Tool: Analyze data at a cost of $0.005 per GB scanned in US East (N. Virginia).

Optimize your log management strategy with optimal cloud expenses while ensuring robust performance and valuable data insights.

Best Practices for Cost Management

Deploying these management practices can help the startups in carrying out cost - effective management of the Cloudwatch services as well as cost minimization.

Monitoring Usage Regularly

Excessive Cloudwatch expenditures can be avoided by routinely examining your Cloudwatch usage to find cost-cutting possibilities. This practice of cost trimming helps the parties to monitor the unexpected costs and also assist them in keeping their budgets appropriately.

Utilizing Tags Effectively

One of the easiest methods to organize and administer the various AWS resources is through the usage of Tags. Practicing tagging policies, however, enables the startups to account for and apportion expenditure effectively, which gives a better understanding of where and how much of the resources, which of the resources, and are the money being resource consuming instead of being resource generating.

Common Pitfalls to Avoid

Although it uses common managerial principles, understanding common pitfalls can ensure that wasteful expense is avoided, and you get the best return for the value that you have put into Cloudwatch.

Over-Monitoring

It is very common to spend a lot monitoring everything only to incur unnecessary costs, and this should be avoided. Limit your attention to the important metrics that provide intelligence and avoid those metrics that provide a measure that is of no value.

Ignoring the Free Tier Benefits

Most of the start-ups fail to capitalize on the Free Tier resources and thus lose potential benefits. Let those who are thinking of upgrading to paid options exhaust the free Tier benefits and check out AWS Pricing Calculator to see estimates on paid plans.

Optimizing your CloudWatch Costs with PUMP

Like every other AWS product, CloudWatch has its on-demand pricing which makes managing costs difficult since it increases or decreases according to the metrics in use. Such volatility comes from shifts in individual customer usage or changes to the application which may result in an increase in the amount of logs.


PUMP automates the optimization of CloudWatch costs thereby helping in reducing AWS expenditure by up to 60% enabling the ability to plan and control costs. PUMP allows for alert cost monitoring, which enables engineering or FinOps teams to manage undesirable cost trends especially when they occur unexpectedly.

PUMP gives users a better understanding of their cloud spending. Did I mention we save not just on cloudwatch but on a range of other services like EC2, RDS, ECS and others? You can read this post for the full list of discounts in this blog.

For instance, PUMP makes it possible to cut cloudwatch costs to $10 if your bill is $100 which can greatly benefit budget performance.

Conclusion

Finally, steering through the complexities of accurate Amazon CloudWatch Pricing is essential for startups, not only as a cost-saving measure, but also to enable growth. The immense intricacies of the complex pricing allow those startups to be able to scale and only pay for what they need. Using best practices such as effective monitoring and alerts allows them to obtain operational intelligence and improve efficiency and infrastructure management. The scaling up of the operations and maintenance of industry competitiveness is aided by these insights.

Similar Blog Posts

1390 Market Street, San Francisco, CA 94102

Made with

in San Francisco, CA

© All rights reserved. Pump Billing, Inc.

1390 Market Street, San Francisco, CA 94102

Made with

in San Francisco, CA

© All rights reserved. Pump Billing, Inc.

1390 Market Street, San Francisco, CA 94102

Made with

in San Francisco, CA

© All rights reserved. Pump Billing, Inc.